Social Media

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Don’t be Chicken… Get the Bird to Build your Brand

Information technology has been the underlying cause of business transformation for the past couple of decades. In the last couple of years, it has changed the way organizations communicate with their target audience. The cheap availability and wide reach of the Internet has got companies to reconsider their online presence and to use it for

By |2020-04-23T17:28:56+05:30April 8th, 2009|Business, Global, Marketing, Technology|0 Comments

Starbucks, Social Media and Success

Bean there...Done that... At Starbucks, it is all about ‘you.' Chanting the simple mantra of "people before products," the company has been able to communicate that it cares about consumer experience. It gave them a platform to speak their minds. Once this was in place, all that had to be done was spotting what people

By |2020-04-23T17:40:43+05:30April 6th, 2009|Business, Marketing|0 Comments

Use of Social Media in Fashion Industry

People who were keen to know about fashion trends always picked up the latest glossy to know about the ever-changing trends in the fashion industry. However, social media has changed this totally. When we talk about social media, the general reference is to websites or online platforms that enable the fashion industry to connect with

By |2020-04-16T12:36:15+05:30March 16th, 2009|Business, Global, Marketing|6 Comments

Fashion in Recession: Internet is ‘In’

The supermodels are missing from the ramp. Retailers are cutting back on buying. The guest lists have become shorter. Shows have got canceled. Recession has not spared the fashion industry. It is time to get creative... beyond designing. To reach out to their market, designers have added the Internet to the spring collection'09. According to the

By |2021-04-26T15:44:14+05:30March 9th, 2009|Business, Content, Global, Marketing|1 Comment