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How Content Marketing for Neobanks Differs from Traditional Banks

By |2024-01-12T13:06:19+05:30January 12th, 2024|Content Marketing|

The transaction value in the neobank landscape is expected to breach $6 trillion this year. Rising at a CAGR of almost 15% from 2024, the figure is projected to approach $10 trillion by 2027. So, how to get your piece of the burgeoning neobank transactions pie? Marketing with CX at the Center While marketing is

Is Your Brokerage Ahead of Cyber Criminals?

By |2023-05-23T16:15:50+05:30June 16th, 2023|Finance|

The good news for brokers is that online trading is seeing a huge rise in popularity, thanks to advances in technology. Unfortunately, this move to online trading also gives opportunities for hacktivism. Brokers collect and store sensitive personal and financial data, which makes them tempting targets for cyber criminals. A cyber-attack can lead to significant

A Beginner’s Guide to Crypto Trading

By |2023-05-09T14:47:43+05:30June 13th, 2023|Finance, YMYL|

Did you know India ranks Number #1 in cryptocurrency adoption? Yes, more than 1.5 crore Indians hold cryptocurrency assets. But why has crypto grabbed the fancy of novice and experienced traders alike? One of the main reasons is the extreme volatility that the crypto markets tend to exhibit, which offers the potential for outsized gains.

What is a Demat Account: Meaning, Types, Features & Benefits

By |2023-05-05T14:39:35+05:30June 9th, 2023|Finance|

The number of Demat accounts in India reached 11 crores in January 2023 from 8.4 crores in January 2022, rising 31%. What’s more, an estimated 60 million Indians, or 4.3% of the total population, had opened over 100 million Demat accounts as of 2022. Wondering what a Demat account is and why it is so

5 Checks to Determine if Your Content is Being Created by Created by ChatGPT or Other AI Text Generators

By |2023-05-04T15:49:51+05:30June 6th, 2023|Content Marketing|

ChatGPT, WriteSonic, Content Bot AI, Jarvis, and dozens of other AI-based content creation tools are helping write content in minutes today. While these tools have eased content writing, they still have some limitations. For instance, AI content is not the best choice if you’re looking to establish yourself as an industry thought leader. Also, tools

Content Marketing Trends to Look Out For in 2023

By |2023-05-11T11:58:11+05:30June 2nd, 2023|Content Marketing|

Against the backdrop of technological advancements, such as AI-generated content, what do businesses need to know about staying ahead of the curve with content marketing in 2023? Firstly, some trends that we had already seen taken centerstage in 2022 are likely to continue in future, such as proving the value of your content and focusing

Why the World is Turning More Bullish on Cryptos in 2023

By |2023-05-08T16:09:51+05:30May 30th, 2023|Finance, Fintech, YMYL|

Cryptos are red hot again. Bitcoin is up almost 70% year to date, and reports of the crypto king breaching $100,000 by 2024 have grabbed the headlines again. This is exactly what investors were hoping for after a dismal 2022, when the cryptocurrency market cap declined below $800 billion. This phenomenal revival has put an

Actionable Content Marketing Tips for Small Brands and Businesses

By |2023-05-03T13:09:27+05:30May 26th, 2023|Content Marketing|

Content marketing continues to be one of the most effective ways to boost brand awareness, drive conversions and revenues, and establish your brand as a thought leader in the industry in 2023. No wonder 78% of CMOs say that content marketing is the future. It brings 3x more customers and costs 62% less than traditional

8 Golden Rules of Investing in Mutual Funds

By |2023-04-27T13:32:02+05:30May 23rd, 2023|Finance, YMYL|

Mutual funds are the go-to financial instruments for those with little market expertise or time to manage their own portfolios. No wonder the Assets Under Management (AUM) of the Indian mutual fund industry stood at ₹39,42,031 crore on March 31, 2023, growing 5x in the 10 years since 2013. Investing in portfolios managed by market

How to Start Online Trading in 7 Simple Steps

By |2023-04-26T17:05:09+05:30May 16th, 2023|Finance, YMYL|

The Indian markets are transitioning from being dominated by conservative investors to welcoming active traders. The new generation of investors, or as they prefer calling themselves, “wealth creators,” believes in using your money to create the life you desire (#YMYL). As a result, the BSE report for June 2022 showed that the number of registered users reached