Yearly Archives: 2025

Home|2025

GenAI and Banking: Most Popular Use Cases

A KPMG survey reveals that 61% of banking technology leaders believe GenAI will be critical to achieving short-term ambitions for their organization. Artificial intelligence (AI) has already done wonders to transform the finance sector, redefining products and services and enhancing reach. Now, with the introduction of Generative AI (GenAI), banking is experiencing a paradigm shift,

By |2025-02-04T17:55:37+05:30March 28th, 2025|Finance, Fintech, Technology|0 Comments

India’s Fintech Ecosystem: Key Trends to Focus in 2025

A robust digital public infrastructure (DPI), consumer demand, and heavy investments have made India the third largest and still growing fintech economy in the world. The Indian fintech sector is projected to exhibit a strong CAGR of 31% between 2025 and 2029 to reach a value of $420 billion with over 3,000 startups. As a

By |2025-02-04T17:00:19+05:30March 14th, 2025|Finance, Fintech|0 Comments

Online Marketing for IT Companies: Best Practices

We don’t need to emphasize the need for online marketing for every sector, including IT. The numbers say it all. In 2024, 63% of businesses said that they had increased their online marketing spend in recent years. With every business vying for customer attention online, how does your brand differentiate itself? The short answer is

By |2025-01-20T16:46:24+05:30February 28th, 2025|Content Marketing, Technology|0 Comments

Doing More with Less: DeepSeek Challenges AI Giants

Chinese startup, DeepSeek, brought the two-year-long AI euphoria on Wall Street to an abrupt halt by launching its free app on January 27, 2025. Nvidia lost over half a trillion dollars ($589 billion) in market cap as its stock plummeted 17%. Broadcom, another AI major, was down 17.4%. But that wasn’t the end of

By |2025-02-04T16:18:21+05:30February 4th, 2025|Marketing, Technology|0 Comments

SEO Marketing vs PPC Advertising: Understanding the Difference

Google receives over 8.5 billion searches per day, which is about 100,000 searches per second. This translates to roughly 2 trillion searches per year. And that’s just one search engine, albeit the most popular one in the world with 92% of the search engine market share. Needless to say, your business needs to be visible on search

By |2025-01-15T14:25:39+05:30January 31st, 2025|Marketing, SEO|0 Comments

Trump as President: Will This Impact the Negative Correlation Between the US Dollar and Gold?

The US dollar and gold are among the most popular trading instruments and find a place in investor portfolios. Both are highly responsive to economic indicators and enjoy significant liquidity. Here’s a look at the correlation between the two. The Negative Correlation Between USD and Gold Both US dollar and gold have offered positive returns

By |2025-01-16T15:51:55+05:30January 15th, 2025|Finance|0 Comments

Content Writing Tips for Banks and Brokers in 2025

Have you prepped your brand’s New Year offers and deals to attract your customer base even as the ball drops on 2024? Are you sure your message reached its intended audience and registered with them this year? There are over 150 nationalised, private, and cooperative banks in India. The financial services industry is crowded

By |2025-01-16T10:18:56+05:30January 6th, 2025|Finance Content Writing|0 Comments