When I'm watchin' my TV And that man comes on to tell me How white my shirts can be… I can’t get no satisfaction. (Satisfaction – Rolling Stones) Your customers are probably as fed up of interruption marketing as Mick Jagger sounded in that song! More than a decade back people were still willing to
In one of my earlier blogs, I had discussed how important it is to avoid feature overload. A lot of discipline and focused decision making is required when deciding on what to include and what to leave out from the first version of your website. I often come across situations where business owners or stakeholders
In any business, it’s critical to focus and direct all available energy and resources into meeting predetermined goals. Recently, while I was reading the book The Five Dysfunctions of a Team, a quote caught my attention: “If you could get all the people in an organization rowing in the same direction, you could dominate any
Search engines have become part of our lives now. Very rarely do I use browser bookmarks or type specific URLs in the address bar. If I have to look for a website of a company, I find it a lot easier to just type the company name in the Google search bar. If I meet