Information technology has been the underlying cause of business transformation for the past couple of decades. In the last couple of years, it has changed the way organizations communicate with their target audience. The cheap availability and wide reach of the Internet has got companies to reconsider their online presence and to use it for
"What's in a name? That which we call a rose By any other name would smell as sweet," - Juliet says distressed because Romeo's name (symbolizing the family he belongs to) does not allow them to be lovers. This is not about Theatre although it is rather Theatrical With all due respect to Shakespeare, I
The very purpose of having a web presence has changed drastically over the past decade. From being a mere extension of the promotional strategy of a business, a web presence has blossomed into becoming the core promotional methodology for enhancing brand recognition and promoting sales. IAB Europe President Alain Heureux said in a statement in
When I'm watchin' my TV And that man comes on to tell me How white my shirts can be… I can’t get no satisfaction. (Satisfaction – Rolling Stones) Your customers are probably as fed up of interruption marketing as Mick Jagger sounded in that song! More than a decade back people were still willing to
In one of my earlier blogs, I had discussed how important it is to avoid feature overload. A lot of discipline and focused decision making is required when deciding on what to include and what to leave out from the first version of your website. I often come across situations where business owners or stakeholders
In any business, it’s critical to focus and direct all available energy and resources into meeting predetermined goals. Recently, while I was reading the book The Five Dysfunctions of a Team, a quote caught my attention: “If you could get all the people in an organization rowing in the same direction, you could dominate any
Search engines have become part of our lives now. Very rarely do I use browser bookmarks or type specific URLs in the address bar. If I have to look for a website of a company, I find it a lot easier to just type the company name in the Google search bar. If I meet