Yearly Archives: 2011

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Google Chrome: Targeted Advertising at its Best

The world is quickly waking up to the power of the Indian customer base. The new Google Chrome ad on TV is a case in point. When Google Chrome first launched its marketing campaign in India, it started with an ad that seemed to be a generic version of what the West sees as the

By |2020-04-21T12:19:31+05:30July 17th, 2011|Advertising, Marketing|6 Comments

Celebration of World Social Media Day

Did you know that students receiving education online tend to outperform those receiving face-to-face instructions? This has been proven by a study conducted by the US Department of Education in 2009. Let’s delve into some more interesting facts. Approximately 80% of companies use social media for recruitment and out of this almost 95% of them

By |2020-04-21T12:20:57+05:30July 12th, 2011|Social Media|6 Comments

Google’s Inside Search Event… Live from San Francisco

Google conducted a webinar on June 14, 2011. The event was hosted by Amit Singhal, head of Google’s core ranking team. Other experts also helped us understand better what the search engine giant has been up to lately. Here are the highlights: Search is about breaking barriers to knowledge. Quest for knowledge is eternal. Desktop

By |2020-04-16T12:15:39+05:30June 14th, 2011|Business, SEO, Technology|2 Comments