Content Marketing

Home|Content Marketing

How to Get Your Business Blog Just Right

Wondering whether blogging is still relevant for your business in 2021 and beyond? Some simple numbers could answer that. B2B companies that published 11+ blogs per month generated 3X more traffic than firms blogging less than twice a month, says an article by HubSpot. Given that almost the entire world went online for all their

By |2021-07-23T15:11:55+05:30July 19th, 2021|Content Marketing|0 Comments

Powerful Marketing Hacks to Grow Your Business on LinkedIn

LinkedIn is the most professional of all social media sites. Studies have found that 93% of B2B marketers consider it extremely effective for leads. Further, 51% companies acquire a B2C customer through LinkedIn. As of March 2021, the platform has about 740 million members in 200 countries, with over 55 million registered organizations. So, consider

By |2021-06-07T14:37:19+05:30July 2nd, 2021|Content Marketing, Social Media|0 Comments

Here’s How Elon Musk’s Tweets Impact the Markets

Unless you’ve been living under a rock for the past year, you’ve probably seen the Reddit army move markets. While several factors, like the economy, business decisions, fund managers, market pandits, and insiders continue to have a major impact on the markets, another significant driver has come in the form of influencers. A tweet is

By |2021-05-31T10:10:26+05:30May 31st, 2021|Content Marketing, Finance, Social Media|0 Comments

How Brand Messaging Has Adapted to the Coronavirus Crisis

No, I’m not going to start this article with the latest on the number of people infected worldwide with COVID-19 or what the death toll stands at. Everywhere I turn these days, that’s all I get to see. But, what I will say is this – how we respond to adversity reveals our true character.

By |2020-05-01T12:34:58+05:30May 13th, 2020|Content Marketing, Marketing|0 Comments

Use Content Marketing to Shorten Your Sales Cycle

A long sales cycle can be frustrating and extremely costly. The more expensive your product, the longer it may take to convert a client from prospect to buyer. Companies in the B2B space or those selling solutions that are non-core for their target audience tend to have a longer sales cycle. Over the past decade,

By |2020-04-29T17:14:57+05:30April 22nd, 2020|Content Marketing|0 Comments