Yearly Archives: 2020

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Powell’s Remarks Dampen Reopening Optimism

Last week started with excitement around the reopening of most economies around the world, businesses beginning to open their shutters and people getting ready to move out of their homes. But the euphoria didn’t last long. The bears began their prowl again, following downbeat remarks by the Federal Reserve Chairman Jerome Powell, pushing the markets

By |2020-05-18T18:24:18+05:30May 18th, 2020|Finance|0 Comments

How Brand Messaging Has Adapted to the Coronavirus Crisis

No, I’m not going to start this article with the latest on the number of people infected worldwide with COVID-19 or what the death toll stands at. Everywhere I turn these days, that’s all I get to see. But, what I will say is this – how we respond to adversity reveals our true character.

By |2020-05-01T12:34:58+05:30May 13th, 2020|Content Marketing, Marketing|0 Comments

Markets Shrugged Off Record Surge in US Unemployment Rate

The US Labor Department Friday reported a staggering 20.5 million job losses in the country in April, sending the unemployment skyrocketing to 14.7% amid shelter-in-place orders and factory closures to combat the COVID-19 pandemic. While the job losses and unemployment rate easily outpaced the records created post-World War II, they were better than the consensus

By |2020-05-11T15:32:49+05:30May 11th, 2020|Finance|0 Comments

What Took Oil Prices from $67 to Below Zero in Just Three Months?

Wild market swings have become the new normal amid the coronavirus outbreak. The steep decline in oil prices came as no surprise. But no one could have imagined even a few weeks back that oil prices would plummet to negative territory. Shockingly, for the first time in history, West Texas Intermediate (WTI) crude oil nosedived

By |2020-04-30T18:56:52+05:30May 6th, 2020|Finance|0 Comments

Market Recovers on Gilead’s COVID-19 Drug

Gilead Sciences, Inc. grabbed investor attention last week after the company announced positive results of its antiviral drug remdesivir in closely watched clinical trial. Investors cheered the news of a possible treatment for the deadly coronavirus infection, sending the stock market higher. The pharma giant’s drug was subsequently granted emergency use authorization by the FDA

By |2020-05-04T18:18:06+05:30May 4th, 2020|Finance|0 Comments

Which Social Media Platforms are Best for Small Businesses?

What’s common in every pursuit? It’s teething troubles. And, small businesses experience more than their fair share of this. That’s the reason around 20% of small businesses fail within the first year and almost 50% go under by the fifth year, according to figures published by the US Bureau of Labor Statistics. While these numbers

By |2020-04-29T17:17:43+05:30April 29th, 2020|Small Business, Social Media|0 Comments

Use Content Marketing to Shorten Your Sales Cycle

A long sales cycle can be frustrating and extremely costly. The more expensive your product, the longer it may take to convert a client from prospect to buyer. Companies in the B2B space or those selling solutions that are non-core for their target audience tend to have a longer sales cycle. Over the past decade,

By |2020-04-29T17:14:57+05:30April 22nd, 2020|Content Marketing|0 Comments

Cloud Computing is an Unsung Hero in the Coronavirus Pandemic

The novel coronavirus has brought the world to its knees. In America alone, there are more than 550,000 cases of the disease, with a death toll of 22,000, according to data provided by worldometer. This is definitely a human tragedy. At the same time, this highly contagious disease has put tremendous strain on all our

By |2020-04-20T14:00:27+05:30April 15th, 2020|Technology|0 Comments