Yearly Archives: 2024


Choosing Content Writers for the BFSI Industry

While targeting younger generations, fintech challenger banks like Atom Bank choose interactive marketing campaigns. With one of their campaigns, they invited clients to design their own logos, creating a buzz about the brand. Players in the BFSI sector depend on creative content marketing strategies like these to improve customer engagement and retention and position themselves

By |2024-06-10T10:00:13+05:30June 10th, 2024|Banking, Finance, Insurance|0 Comments

Actionable Ideas to Position Your Brokerage for Success with Content Marketing

The rise of tech-first brokers has taken the lead in attracting both new traders and IBs (introducing brokers) to pose stiff competition for traditional brokerage firms. The good news is that the demand side is expected to continue expanding. The global securities brokerage and stock exchange services market is expected to expand at a CAGR

By |2024-06-03T11:54:55+05:30June 3rd, 2024|BFSI, Finance, Financial Services|0 Comments

Choosing Content Writers for the Banking Industry

“There are some things that money can’t buy; for everything else, there’s…” If you saw this tagline, I bet your brain would automatically fill in the last word as “Mastercard.” That’s the power of content. Why am I talking about such an old tagline? That’s because Mastercard celebrated the 25th anniversary of its “Priceless” campaign

By |2024-05-27T10:28:09+05:30May 27th, 2024|Banking, Finance|0 Comments

How Neobanks Are Shaping the Future of Banking in India

Technology has disrupted the financial sector to the extent that a new word – Fintech – needed to be coined. India, given its high proportion of early tech adopters, welcomed fintechs with open arms. That’s what drove digital payments to such an extent that some of us don’t find the need to carry our wallets

By |2024-05-24T11:59:33+05:30May 21st, 2024|Banking, Finance|0 Comments

How Content Marketing for Neobanks Differs from Traditional Banks

The transaction value in the neobank landscape is expected to breach $6 trillion this year. Rising at a CAGR of almost 15% from 2024, the figure is projected to approach $10 trillion by 2027. So, how to get your piece of the burgeoning neobank transactions pie? Marketing with CX at the Center While marketing is

By |2024-01-12T13:06:19+05:30January 12th, 2024|Content Marketing|0 Comments